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Automation · AI · Systems Integration · Since 2005

Business systems that quietly work together.

For 20+ years I've connected the systems businesses run on — cloud, legacy, custom software — and now AI.

Fixed scope. Fixed price. Async-first. The work speaks — I don't have to.

No meetings required · Written brief · 48h fixed quote

Madhul Babu, systems integration & automation specialist
20+years shipping systems100+businesses served worldwide1 in 3briefs I refuse — honestly48hreply, fixed quote, honest answer
20+years shipping systems100+businesses served worldwide1 in 3briefs I refuse — honestly48hreply, fixed quote, honest answer

§ 01 · The problem

Soundfamiliar?

✗ 01

You hired an “AI expert” and received a slide deck.

✗ 02

The demo was magical — the handover never worked.

✗ 03

Your tools don't talk: CRM, ERP, spreadsheets, inbox, accounting.

✗ 04

Your team loses hours daily to copy-paste work a machine should do.

✗ 05

Everyone sells transformation. Nobody ships the plumbing.

I'm the plumbing guy.

And in automation, the plumbing is the whole thing.

§ 02 · What I build

Outcomes in the headline.Tools in the footnotes.

Four ways I ship. Fixed price, so we both know where we stand. Fixed price. Quoted in 48 hours. No hourly billing.

01

Old System, New Brain

My specialty for two decades: connecting the software you already run — however old — to modern automation and AI. If it has an API, a database, or even a file export, it can join the party.

Typical work

Legacy ERPs · Custom in-house tools · Ancient CRMs · Spreadsheet empires

Investment

from $3,500

02

Process Automation

One manual process, fully automated end to end — trigger, logic, AI where it earns its place, error handling, documentation, and a recorded handover.

Typical work

Data entry · Lead routing · Approvals · Reporting · Inbox triage

Investment

from $1,800

03

An AI Agent That Does A Job

Not a chatbot demo — an agent wired into your real tools with human-approval gates.

Typical work

Support triage · Lead qualification · Data extraction · Content pipelines

Investment

from $3,000

04

Keep-It-Running Plan

Automations break silently. Monitoring, fixes, small changes, priority response — for systems I've built.

Typical work

Uptime monitoring · Silent-failure alerts · Small changes · Priority queue

Investment

from $450/mo

§ 03 · How it works

No discovery-call gauntlet.No meeting marathons.

Most projects: 1–3 weeks. Most communication: written. Your timezone becomes an advantage — I work while you sleep.

  1. Step 01/01

    Send a brief

    Describe the manual work you want gone. Plain words. Screenshots or Loom videos welcome.

  2. Step 02/02

    Honest scope

    Within 48 hours: what I'd build, the fixed price, the timeline — and whether it's worth building at all. If it isn't, I'll say so and save you the money.

  3. Step 03/03

    I build

    Short recorded updates at milestones. No status meetings unless you want them.

  4. Step 04/04

    Handover

    Working system, documentation, walkthrough video, 14 days of included fixes.

§ 04 · The work

Real systems. Real numbers.Two minutes each.

One-line problem → short walkthrough → one-line result. The grid grows weekly.

4 hrs/day of manual data entry → 0.
01 / build
2 min

4 hrs/day of manual data entry → 0.

Sales system → accounting → team notification, hands-free. Running 3 weeks, zero errors.

AutomationAccounting
300 inbound leads, one operator.
02 / build
3 min

300 inbound leads, one operator.

An agent qualifies, enriches, and routes — human approves only edge cases. Sales team touches only ready-to-buy.

AI AgentCRM
A 14-year-old ERP that nobody dares replace.
03 / build
2 min

A 14-year-old ERP that nobody dares replace.

File-drop bridge to a modern data warehouse and Slack alerts. The ERP never changed. Everything downstream did.

LegacyIntegration
See every build →

6 builds shipped · updated weekly

Madhul Babu

§ 05 · Why me

I've never held the title"programmer."

I've shipped systems for 20 years anyway.

Before "no-code" was a word, I was connecting business platforms, cloud servers, and software that was never designed to cooperate — self-taught, delivery-first, for businesses around the world. Tools kept changing. The job never did.

AI didn't replace what I do. It made me faster at it.

  • ▸ 01

    Someone who has seen your old system before — and isn't scared of it.

  • ▸ 02

    Build-vs-buy honesty from someone with nothing else to sell you.

  • ▸ 03

    A finisher. I don't vanish at 70% done.

§ 06 · What I won't do

Roughly 1 in 3 inquiries, my answer is "don't build this yet."

I won't automate a process that isn't worth automating.

I won't recommend a tool because it's trending.

I won't take work I can't ship.

If that costs me projects, good. It's why the other two say yes.

§ 07 · FAQ

Fairquestions.

Everything the honest answer is short.

01What tools do you use?+
Whatever your business already runs. I'm fluent in the current automation platforms (n8n, Make, Zapier), modern AI APIs, and — more unusually — twenty years of the legacy systems most automation folks have never touched. Tools change every few years; my job hasn't. You don't rebuild your stack for mine.
02Where are your clients?+
Mostly US, EU, and Australia. Async-first delivery turns timezones into an advantage — I work while you sleep.
03What if it breaks later?+
14 days of fixes included with every build; the Keep-It-Running plan after that. Automations need care like any system.
04Do we need meetings?+
Almost never. Everything runs on written messages and short recorded videos. If a 10-minute kickoff call is helpful before we begin, it's always available, but most projects ship without a single live meeting.
05Are you an agency?+
No — you work with me directly. Agencies needing a delivery partner: see the Agencies page.
06How do I get started?+
Send a brief. Describe the manual work you want gone in plain words — screenshots or Loom videos welcome. Within 48 hours, I'll send back an honest scope, fixed price, and timeline (or tell you if it's not worth building).

§ 08 · Send a Brief

Tell me what you're trying to automate.

I'll tell you honestly within 48 hours whether it's worth building, the fixed price, and the timeline. No slide decks, no discovery gauntlet. Just the work.

Send your brief

Fixed scope & price · Reply within 48h